The Practice: Shipping Creative Work

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

About the author

Seth Godin

Seth Godin (born 1960) is an influential American author, entrepreneur, and marketer known for transforming modern marketing through concepts like permission marketing, storytelling, and "purple cow" (remarkability). He founded Yoyodyne and Squidoo, wrote over 20 bestsellers, and operates one of the world's most popular daily marketing blogs.