Thinking, Fast and Slow

System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

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Thinking, Fast and Slow

Author

Daniel Kahneman

Publisher

Farrar, Straus and Giroux

Format

Paperback

Pages

512

Size

8.25 x 5.5 Inches

ISBN

9780374533557

About the author

Daniel Kahneman

Daniel Kahneman was the Eugene Higgins Professor of Psychology Emeritus at Princeton University and a former professor of public affairs at the Woodrow Wilson School of Public and International Affairs. He received the 2002 Nobel Prize in Economic Sciences for his pioneering work with Amos Tversky on decision-making. He is the author of the international bestsellerThinking, Fast and Slow. He died in 2024.