Emotional Design: Why We Love (or Hate) Everyday Things
Category: Print Books
Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. Building on his previous work in The Design of Everyday Things, Norman takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn’t just about making effective tools that are straightforward to use; it’s about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman’s insights work for you.
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Emotional Design: Why We Love (or Hate) Everyday Things
Author
Don Norman
Publisher
Basic Books
Format
Paperback
Pages
272
Size
8.25 x 5.5 Inches
ISBN
9780465051366
About the author
Don Norman
Don Normanis a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books includeThe Design of Everyday Things, The Design of Future Things, andLiving with Complexity. He lives in Silicon Valley, California.
